HEALTH TOURISM IN THE BORDERS
THE ROLE OF HEALTH TOURISM IN IMPROVING THE COMPETITIVE STRENGTH OF THE RURAL AREAS IN HUNGARY AND CROATIA
Specific objectives are to analyse investments, grants and supports as well as to evaluate the role of health tourism enterprises and health institutions played in health tourism in the cross-border area. Therefore, assessment is carried out on the impacts of health tourism on employment, educational level and living standards. Sharing Croatian-Hungarian research findings and experience is expected to provide appropriate help to develop health tourism related development strategies.